Industry & Competitor Intelligence
Market intelligence teams collect a lot of information about the industry and competition. Collected information covers a wide variety of companies, brands, products, countries, and topics from product launches to management changes, acquisitions, divestures, investments, partnerships, patents, and more.
NER makes it possible to automatically recognize entities in qualitative content which greatly reduces the time required to process data and improves the quality and relevancy of the information obtained for further use by the market intelligence teams.
Online reviews are a great source of customer feedback — they can provide rich insights about what clients like and dislike about brands, products, and services.
NER systems can be used to organize all this customer feedback and pinpoint recurring problems. For example, if you are a restaurant chain, you could use NER to detect locations that are mentioned most often in negative customer feedback, which might lead you to focus on a particular branch.
NER adds structure to unstructured documents.