Market INSIKT is our offering to help businesses understand the current state of the industry, as well as the trends and dynamics that will shape its future. These insights help businesses make informed decisions about how to grow from a product, service, and/or market perspective.

INSIKT gathers information on customers, competitors, and suppliers to develop effective market strategies, optimize pricing, product and service offerings, and set priorities for product development and innovation.

INSIKT helps businesses stay competitive by identifying areas where they may be falling behind their competitors, as well as potential threats to their business.

Market INSIKT is essential for businesses looking to understand and navigate the complex landscape of their industry and make informed decisions to stay ahead of the curve

A well-defined and executed market strategy helps a company to increase sales and gain market share in existing and new markets.

The development of a market strategy requires understanding of the market opportunities and challenges from different perspectives: market trends, customers, products, services, price points, sales channels, competitors across geographies.

Considering market opportunities and challenges and the company’s current position and capabilities a roadmap can be defined with the short, medium and longer term opportunities to address and actions to undertake.

Market trend and dynamics analysis is the process of examining and evaluating the various changes and shifts in the market and industry over a period of time.

It involves the collection and analysis of data related to market trends, consumer behavior, competitor activity, economic conditions, regulations, technological developments and other factors that may impact the performance of a particular market or industry.

The analysis of market trends and dynamics provides companies a deeper understanding of the market and industry, helps them to anticipate future changes, and make more informed decisions to stay competitive and grow their business.

INSIKT helps companies in various ways: ad-hoc projects and ongoing monitoring. Ad-hoc projects typically serve a specific task like support

Market sizing is often the starting point for any market strategy and helps to understand what parts of the markets are large and fast growing and what parts are small, stagnant or even declining.

Market sizing can take different perspectives and different levels of aggregation: geography, category, type, specs, price points, customer segments, and for example channels. Slicing and dicing the market from different perspectives can be important to understand the underlaying trends, especially when looking over a period of time.

A solid market sizing provides insights of where the market is heading: opportunities and challenges

Competitor analysis identifies and evaluates the strengths and weaknesses of competitors in a particular industry or market. The goal is to gather information and develop insights to anticipate competitor moves and improve a company’s own competitive position.

Competitor analysis typically involves gathering information on competitors’ strategy, investments, technologies, products or services, pricing strategies, marketing and advertising efforts, distribution channels, market and financial performance.

Competitor analysis is an important tool for businesses to make informed decisions about how to position themselves in the market and develop effective competitive strategies to outperform competition.