Customers share thoughts, desires, doubts, likes and dislikes 24/7. Tapping into their conversations and listening to their feedback is a great way for companies to learn about their brand, product and service experience and expectations. Listening to customers tells you what they think, what you should continue to do and what you should do differently.
Customers discuss and share their feedback on social media, blogs, feedback sites, retailer sites, call centers, and more. All touchpoints along the customer journey can be opportunities to learn from the voice of the customer.
As the number of sources and conversations can be significant, many companies find it challenging to connect and unify the different sources.
We help you identify where customers discuss your company and provide feedback and then collect and unify all of it in one place.